LONDON — Grayling has been appointed to work with American plant-based seafood model Good Catch as its first European-wide company accomplice, after a aggressive pitch.
With a remit spanning rising markets throughout Europe, together with the UK, Netherlands, Germany, France and Spain, Grayling will ship shopper and commerce campaigns to extend model consciousness and advocacy throughout the area.
Good Catch was based by plant-based chef brothers Chad and Derek Sarno and has attracted superstar traders together with Paris Hilton and Woody Harrelson.
Grayling will likely be working with the Good Catch staff on a method to win the approval of “flexitarian” shoppers in Europe, the place practically 1 / 4 of the inhabitants have lowered their meat consumption and . the plant-based market is estimated to be value €7.5 billion by 2025.
The company’s European community, coordinated by the London shopper staff, may also assist the model’s enlargement in retail and meals service.
Good Catch Meals SVP marking and communications Scott Simons mentioned: “The Grayling staff supply what we would have liked; a powerful focus and experience on the European market particularly and a demonstrated want to deeply perceive our class.”
Grayling international CEO Sarah Scholefield mentioned: “We’re thrilled to be working with Good Catch as its first European-wide company accomplice. Our intensive European community and expertise within the meals sector means we’re effectively positioned to assist Good Catch at this thrilling time, because it extends its footprint internationally.”
The model joins different retail and meals manufacturers in Grayling’s secure together with Cathedral Metropolis cheese and Nation Life butter. The company has additionally developed European campaigns for Marks & Spencer, Pink Bull, Open Desk, Nestlé and Oppo ice cream.