Meals Financial institution of the Rockies has debuted a brand new mission assertion, values, emblem and model.
DENVER — Meals Financial institution of the Rockies has debuted its new mission assertion, values, emblem, and model.
Whereas the rebranding represents a major change for the 42-year-old group, Meals Financial institution of the Rockies CEO Erin Pulling mentioned the modifications are about connecting, partaking and higher serving the neighborhood.
A brand new mission assertion will type the place the group is headed in 2021 and past: Meals Financial institution of the Rockies ignites the ability of neighborhood to nourish folks going through starvation.
“Two years in the past, we dug deep and requested ourselves who’re we in the present day and the way can we finest serve our communities shifting ahead?” mentioned Pulling. “And so, we got down to create an identification that displays the group we attempt to be.”
The most important hunger-relief group within the Rocky Mountain area, Meals Financial institution of the Rockies distributed greater than 100 million kilos of meals final yr and the necessity will proceed to be nice in 2021.
Meals Financial institution of the Rockies’ mentioned its new values of service, integrity, collaboration, innovation and variety, fairness, and inclusion will drive the group’s work going ahead.
“We talked to those that share in our mission of nourishing folks going through starvation: donors, volunteers, Starvation Reduction Companions, employees, board members, neighborhood members, and extra,” mentioned Pulling. “We listened deeply, absorbed their suggestions, and collectively developed our imaginative and prescient of who we’re and who we aspire to be.”
Meals Financial institution of the Rockies mentioned its new emblem “signifies taking root and rising to nurture our neighborhood.”
The emblem additionally displays the nourishing and nutritious meals that the group supplies, utilizing the colours of raspberries, eggplants, avocados and kale.
Meals Financial institution of the Rockies mentioned it distributed 43% extra meals in 2020 than in 2019. The sourcing and distribution of contemporary produce and dairy within the group rose 125% since 2019, amounting to 54.6% of the overall merchandise distributed.
“We’re serving many individuals who’ve misplaced their jobs and are going through meals insecurity for the primary time,” mentioned Pulling. “Greater than 30% of the folks we’re serving report by no means needing meals help earlier than this. And households and people who have been already weak have discovered themselves in dire want.”
> Donations to the Meals Financial institution of the Rockies may be made at FoodBankRockies.org/Give.
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